How a Consolidated E-Commerce Dashboard Can Help Grow Your Online Business
Updated: Jun 27, 2023
In the ever-evolving world of e-commerce, success hinges on the ability to adapt quickly and make informed decisions. As a digital entrepreneur, you understand the challenges of managing multiple data sources and accounts, which can be time-consuming and limit your visibility into the performance of your online business. That's where a consolidated e-commerce dashboard comes in.
In this article, we'll explore the benefits of connecting your data sources and common business operations into one platform. By the end, you’ll see how this type of software platform might just be the next generation of e-commerce and digital marketing management.
What is a Consolidated E-Commerce Dashboard?
A consolidated e-commerce dashboard is a centralized platform that brings together various data sources and accounts used in online business operations.
It serves as a hub where e-commerce entrepreneurs can access and analyze data from their online stores, social media platforms, advertising campaigns, email marketing software, and more.
For example, businesses that operate on Shopify oftentimes run Facebook, Google, and TikTok Ads. They might also have separate platforms that are used for inventory management, customer relationship management (CRM), and content creation. Running a business in this way requires multiple logins, tons of browser tabs, and a hefty price tag in the form of software subscription fees.
By integrating and consolidating these disparate sources, a consolidated e-commerce dashboard provides a comprehensive view of a business's performance and key metrics in one convenient location. This enables entrepreneurs to save time, gain greater visibility into their operations, and make informed decisions to drive growth and success in the competitive e-commerce landscape.
Example of a Consolidated E-Commerce Dashboard
The Boardroom app enables users to merge the data from multiple Shopify stores with their advertising accounts for enhanced metrics, profit tracking, and reporting. It also offers a nifty integration with Open AI (the makers of ChatGPT) to streamline the creation of Product Descriptions, Emails, and Blog Posts for e-commerce marketing endeavors.
As you can see, there’s quite a bit you can do inside of an app like Boardroom.
Let’s explore some of the primary benefits of consolidating your e-commerce business.
Connect Your Data Sources and Accounts
This type of application acts as a centralized hub that connects seamlessly with various data sources and accounts relevant to your e-commerce operations.
Whether it's your sales data from different marketplaces, social media advertising metrics, or website analytics, apps like Boardroom can bring them all together in one place. No more juggling between multiple platforms or logging into various accounts to gather insights. Instead, you can streamline your data collection process and access all the crucial information from a single dashboard.
Many e-commerce brands ignore or fail to focus on Net Profit, favoring the top-line Revenue numbers as a better indicator for success. But this couldn’t be more backward. Each and every business should strive to optimize one metric: Net Profit. And all business activities should ultimately serve the higher goal of maximizing this metric in some way.
Here’s a trustworthy saying: if you want to maximize it, you have to measure it. A modern multi-channel e-commerce dashboard will enable you to measure Net Profit so you can start to grow your bottom line.
Concerned about having to keep track of a new slew of metrics? Don’t be. Check out this next benefit.
Save Time and Gain Greater Visibility
Time is the most valuable asset for any business owner. By consolidating your e-commerce data, you cut out every ounce of time and effort spent on gathering and analyzing information manually. When a business owner goes from a manual process like this to an automated one, it’s like the lights have turned on for the first time. It is guaranteed to enable you to focus on what truly matters—making informed decisions to drive your business forward.
Boardroom's user-friendly interface provides you with a comprehensive overview of your business's performance, including sales trends, customer behavior, advertising effectiveness, and more. This enhanced visibility allows you to identify areas of improvement, uncover hidden opportunities, and optimize your strategies accordingly.
Which brings us to the most important benefit…
Make Better Decisions
Having access to comprehensive data is just the first step; utilizing it effectively is where a consolidated e-commerce dashboard truly shines. Armed with accurate and up-to-date insights, you can make better decisions across various aspects of your e-commerce business.
Let’s take a look at some of the decision-making improvements that you can expect to uncover from using an app like the one we’ve been describing.
Marketing Spend Allocation
A new dashboard can help you understand which marketing channels are delivering the highest return on investment (ROI). Most people ignore certain elements of their dataset because the practical applications are difficult to understand. That’s where data visualization tools can have a huge impact.
Check out this customer heat map:
Instead of wasting money on advertising in locations where people aren't buying from you, use a heat map to visualize where your customers are located in the world. This instantly allows you to identify your most profitable advertising locations. By allocating your marketing spend strategically, you can maximize your conversions and revenue while minimizing costs.
Product Pricing Optimization
Most brands have no idea if their pricing is optimized, and don’t know where to start to try and figure it out.
A good dashboard will also allow you to seamlessly analyze historical sales data, customer preferences, and market trends to determine the ideal pricing strategy for your products. By aligning your prices with market demands and competition, you can strike a balance between profitability and customer satisfaction.
Targeted Marketing Messages
Analyzing customer data is a critical step in crafting targeted email and SMS campaigns that yield higher engagement and conversion rates.
Your new dashboard will instantly gain you access to comprehensive customer insights, including purchase history, browsing behavior, demographics, and more. By leveraging this data, businesses can segment their customer base and create highly personalized and relevant campaigns.
For instance, by identifying customers who have previously purchased specific products, entrepreneurs can send tailored product recommendations or exclusive offers, increasing the chances of repeat purchases.
Moreover, analyzing customer data allows businesses to understand preferences, interests, and engagement patterns, enabling them to deliver content that resonates with their audience. By crafting targeted email and SMS campaigns based on customer data, businesses can maximize their marketing ROI, improve customer loyalty, and drive revenue growth.
Save on Software Fees
Implementing a consolidated e-commerce dashboard not only streamlines operations and improves efficiency but also contributes to cost savings.
With a centralized platform, entrepreneurs can eliminate the need for multiple apps and tools to manage their online store. Instead of juggling various subscriptions and paying for individual software licenses, a consolidated dashboard brings together key functionalities into a single solution. This consolidation reduces the overall expenses associated with running an e-commerce business, as entrepreneurs can optimize their software stack, reduce redundancy, and minimize subscription costs.
By consolidating operations and eliminating the need for multiple apps, entrepreneurs can allocate their budget more effectively and invest in other areas of their business to fuel growth and expansion.
How much do you pay each month for the software needed to run your business?
Use AI to Supercharge Your Operations
Content creation is a vital part of any successful e-commerce business. However, it can be time-consuming and resource-intensive. A solid e-comm dashboard simplifies this process by integrating with an AI tool. For example, most people are now familiar with OpenAI's (the makers of ChatGPT’s) powerful artificial intelligence technology.
Using Boardroom's AI integration, you can get instant recommendations powered by the AI, PLUS streamline the creation of product descriptions, emails, and blog posts.
Leverage OpenAI's advanced language models to generate engaging and persuasive content directly from within the app, then publish the content to your store in a single click. It’s pretty powerful. Tons of entrepreneurs are now saving time and resources while ensuring their marketing campaigns are consistently supported with high-quality content.
Conclusion: Consolidated E-Commerce Dashboards Help You Grow
In the ever-evolving landscape of e-commerce, having this unprecedented control over your data and operations is a game-changer for growing your online business. By connecting your data sources, saving you time, and providing valuable insights, this groundbreaking type of software empowers you to make data-driven decisions that drive success.
It’s time to embrace the power of a consolidated e-commerce dashboard and take your online business to new heights!